Marketing Communications - marketing strategies of C&C's Bulmers & Essay

Marketing Communications - marketing strategies of C&C's Bulmers & Magners Brand Cider - Essay Example Figure 1 below illustrates the Blumer/Magner market in relation to the larger business domain of beverages. Having identified the operating space for the product, some companies choose to target and serve a single segment out of the market by practicing niche marketing strategies while others choose several segments out of the market and offer differentiated offers. Some companies on the other hand do not segment the market but target the whole market with a single offering. Figure 2 below illustrates the different targeting strategies available for a company. Segmentation, which is the first step of targeting, divides the market in to distinct groups of buyers with different needs, characteristics or behavior. Next step of targeting involves evaluation of each market segment’s attractiveness and selecting one or more of the market segments to enter (Wisner 1996). In the case of Magners & Bulmers a niche marketing strategy is being adopted. Although segmenting can be based on factors such as demographics or geographic segregation or on economic classifications, the more sophisticated segmenting tools combine above factors with â€Å"Key Benefits Sought† (KBS) Analysis. These KBS are dependent on the alcohol content, taste and texture of the cider as well as the image factors. Table 1 below provides the segmentation of the cider market, which can be targeted by Magners/Blumer, based on â€Å"Key Benefits Sought† and further qualified by demographic, and Psychographics factors. From the above three target markets, the Magner is focusing on the Social Drink segment. In this category the product can effectively compete with mild and mid strength beers as well as wines provided the product image is developed to high standards. The Magner image has to change further to appeal to the sophisticated UK premium drinker category. The packaging still falls behind

Paul’s Missionary Journey Essay Example for Free

Paul’s Missionary Journey Essay The Apostle Paul was the great leader in the momentous transition which characterized the apostolic age, the transition from a prevailingly Jewish to a prevailingly gentile Christianity. Under his guidance Christianity was saved from atrophy and death, which threatened it if it remained confined in Palestine. At the same time, by reason of his insight into the truth of the Gospel and fidelity to it, as well as by his devotion to the Old Testament and loyalty to the highest Jewish ideals in which he had been reared, he saved Christianity from the moral and religious degeneracy to which it would surely have been brought if it had broken with its past, and had tried to stand alone and helpless amid the whirl of Greek religious movements of the first and second Christian centuries. In Paul a great force of onward movement and a profound and conscious radicalism were combined with fundamentally conservative principles. Paul appears to have been born at not far from the same time as Jesus Christ. According to Acts, Paul was born in Tarsus (Acts 9:11; etc. ), received the double name Saul/Paul (13:9), and through his family possessed Tarsian and Roman citizenship (22:25-29 (Murphy-OConnor 32-33). Overall, Paul can be described as an able and thoroughly trained Jew, who had gained from his residence in a Greek city that degree of Greek education which complete familiarity with the Greek language and the habitual use of the Greek translation of the Scriptures could bring. At bottom he ever remained the Jew, in his feelings, his background of ideas, and his mode of thought, but he knew how to make tolerably intelligible to Greek readers the truths in which, as lie came to believe, lay the satisfaction of their deepest needs. At Jerusalem Paul entered ardently into the pursuit of the Pharisaic ideal of complete conformity in every particular to the Law. He was, he tells us, found blameless (to every eye but that of his own conscience), and, he says, I advanced in the Jews religion beyond many of mine own age among my countrymen, being more exceedingly zealous for the traditions of my fathers. With fiery passion he entered into the persecution of the Christian sect, was present and took a kind of part at the murder of Stephen, and undertook to carry on the work of suppression outside of Palestine at Damascus, whither he journeyed for this purpose with letters of introduction from the authorities at Jerusalem (Murphy-OConnor 52-57). At this time took place his conversion. That he was converted, and at or near Damascus, his own words leave no doubt. I persecuted, he says in writing to the Galatians, the Church of God. . . But when it was the good pleasure of God, who separated me, even from my mothers womb, and called me through his grace, to reveal his Son in me, that I might preach him among the gentiles; straightway I conferred not with flesh and blood: neither went I up to Jerusalem to them which were apostles before me: but I went away into Arabia; and again I returned unto Damascus (Gal i. 13-17). The change evidently presented itself to Pauls mind as a direct divine interposition in his life. It came to him in a revelation of Jesus Christ, whereby (and through no human intermediary) he received the Gospel which he preached, and the commission to be an apostle. He refers to it as to a single event and an absolute change of direction, not a gradual process and development; the two parts of his life stood sharply contrasted, he did not conceive that he had slid by imperceptible stages from one to the other. What things [i. e. his advantages of birth and Jewish attainment] were gain to me, these have I counted loss for Christ . . . or whom I suffered — as if in a single moment —the loss of all things (Phil. iii. 7. 8). From Pauls own words, then, we know that he was converted from a persecutor to a Christian, at a definite time and at or near Damascus, by what he considered to be the direct interposition of God; and it seems to be this experience of which he thought as a vision of the risen Christ (Hubbard 176-77). After Pauls conversion, which took place in the latter part of the reign of Tiberius (14-37 a. d. ), about fifteen years passed before the missionary career began of which we have knowledge from Acts and from Pauls own epistles. During this time Paul was first in Arabia, that is in some part of the empire of which Damascus was the most famous city, then in Damascus, and later, after a brief visit to Jerusalem, in Cilicia, doubtless at his old home Tarsus. In this period we may suppose that he was adjusting his whole system of thought to the new centre which had established itself in his mind, the Messiahship of Jesus. With the new basis in mind every part of his intellectual world must have been thought through. Especially, we may believe, will he have studied the relation of Christian faith to the old dispensation and to the ideas of the prophets. The fruit of these years we have in the matured thought of the epistles. They show a steadiness of view and a readiness of resource in the use of the Old Testament, which testify to through work in the time of preparation. Epistles written years apart, like Galatians, Romans and Philippians, surprise us by their uniformity of thought and unstrained similarity of language, in spite of the richness and vivacity of Pauls thought and style. So, for the most part, the characteristic ideas even of Epliesians and Colossians are found suggested in germ in Corinthians and the earlier epistles. Pauls epistles represent the literary flowering of a mind prepared by years of study and reflection (Murphy-OConnor 90-95). At Pauls missionary journey and the beginning then made of churches in Asia Minor we have already looked in a previous chapter. After his return to Antioch followed that great and pivotal occasion of early Christian history, the so-called Council, or Conference, at Jerusalem, described in the fifteenth chapter of Acts and by Paul in the second chapter of Galatians. At that time Paul established his right to carry on the work of Christian missions in accordance with his own principles and his own understanding of the Christian religion. His relation with the Twelve Apostles seems then and at all times to have been cordial. His difficulties came from others in the Jewish Church. To this we know of only one exception, apparently somewhat later than the Conference, the occasion at Antioch when Peter under pressure from Jerusalem withdrew from fellowship with the gentile brethren, and called out from Paul the severe rebuke of which we read in Galatians. There is reason to believe that the rebuke accomplished its purpose. At any rate, at a later time there is no evidence of a continued breach. The idea of missionary travel had evidently taken possession of Paul, for after returning from Jerusalem to Antioch he soon started out again, and was incessantly occupied with missionary work from now until the moment of his arrest at Jerusalem. Leaving Antioch on his second journey he and his companions hurried across Asia Minor, stopping only, it would appear, to revisit and inspect churches previously established. They were led by the Holy Spirit, as the writer of Acts believed, to direct their course westward as rapidly as possible to Greece, which was to be the next stage in the path to the capital of the world. In Macedonia and Achaia Paul and his companions worked with varying success at Philippi, Thessalonica, Ber? a, Athens, Corinth. At Corinth, the chief commercial city of Greece, the Christians arrived in the late autumn. The work opened well, and Paul remained at that important centre until a year from the following spring. The date of his arrival cannot be exactly determined, but is probably one of the five years between 49 and 53 a. d. While at Corinth he wrote the First and (if it is genuine) the Second Epistle to the Thessalonians. Somewhere about this time, perhaps before leaving Antioch for this journey, the Epistle to the Galatians was written. The churches of Galatia, to which it is addressed, were probably the churches known to us in Acts as Pisithan Antioch, Iconium, Lystra, and Derbe. After a flying trip to Syria and perhaps to Jerusalem Paul returned to Ephesus in Asia Minor, where he settled down for a stay of three years. A few incidents of this period have been recorded in the Book of Acts, and are among the most striking and realistic that we have. They include a remarkable number of points of contact with facts known to us from archeological discoveries, and in no chapters of Acts is our confidence more fully reassured in the contemporary knowledge and the trustworthiness of the writer of the book. While at Ephesus Paul had much communication with Corinth, and wrote I Corinthians, which had clearly been preceded by another letter. There are indications in II Corinthians that after this he found the difficulties in the church at Corinth such that he wrote them at least one letter which has been lost, and made a short, and in its outcome exceedingly painful, trip to Corinth and back to Ephesus. Finally he was impelled by danger to his life to leave Ephesus, and went through Macedonia to Corinth. On the way he wrote, to prepare for his own presence, the epistle we call II Corinthians. Arriving at Corinth in the early winter he stayed until spring. His literary impulse continued active, and to this winter we owe the Epistle to the Romans. Earlier letters had been called out by special need in one or another church; in Romans Paul comes nearer to a systematic exposition of his theology than in any of his earlier writings. He knew the importance that would surely belong to the Christian Church of Rome. He had made up his mind to go there. But first he must go to Jerusalem, and there were dangers both from the risks of travel and from hostile men. Of each hind his life had had many examples. Accordingly he provided for the Roman Christians a clear statement of his main position, together with a reply to several of the chief objections brought against it, notably the allegations that his presentation of Christianity involves the abrogation of Gods promises to his chosen people, and that it opened the way to moral laxity. This letter Paul sent as an earnest of his own visit to Rome. He had been for a year or more supervising the collection by the churches of Asia Minor and Europe of a contribution for the poor Christians at Jerusalem; the gentile churches should thus make a repayment in carnal things to those who had made them to be partakers of their spiritual things. This contribution was now ready, and Paul himself with a group of representatives of the chief churches took ship at Philippi and Troas for Jerusalem. The voyage is narrated in detail in Acts, evidently by one who was a member of the company. At last Paul reached Jerusalem, and was well received by the church; but, followed as he was by the hatred of Jews from the Dispersion who had recognized the menace to the Jewish religion proceeding from the new sect, he was set upon by a mob, rescued only by being taken in custody by the Roman authorities, and after a series of exciting adventures which will be found admirably told in the Book of Acts, was brought to C`sarea. There he stayed a prisoner for two years and more until on the occasion of a change of Roman Governor his case was brought up for trial, when he exercised the right of a Roman citizen to appeal from the jurisdiction of the Governor to that of the imperial court at Rome. It was late autumn, but he was dispatched with a companion whom we may well believe to be Luke the beloved physician, and from whom our account certainly comes. The narrative of Pauls voyage and shipwreck, of the winter on the island of Malta, and the final arrival at Rome early in one of the years between 58 and 62 a. d. is familiar. It is the most important document that antiquity has left us for an understanding of the mode of working an ancient ship, while the picture which it gives of Paul as a practical man is a delightful supplement to our other knowledge of him(Murphy-OConnor 324). In Rome, while under guard awaiting trial, Paul probably wrote Philippians, Colossians, Philemon, and the circular letter, seemingly intended for churches in Asia Minor, known to us as Ephesians. They show some new development of ideas long present with him, and some new thoughts to which his other writings give no parallel, and the style of some of them has changed a bit from the freshness of Galatians and Romans; but these are not sufficient reasons for denying that Paul wrote the letters. They are, indeed, as it seems to me, beyond reasonable doubt genuine. The Book of Acts ends with the words, And he [Paul] abode two whole years in his own hired dwelling, and received all that went in unto him, preaching the Kingdom of God, and teaching the things concerning the Lord Jesus Christ with all boldness, none forbidding him. This period of two years is sufficient to include the composition of the four epistles to which reference has just been made, Philippians, Colossians, Philemon, and Epliesians, the so-called Epistles of the Captivity. What happened at the expiration of the period? Apparently Pauls case, long postponed, then came to trial. Did it result in his release or his execution? The evidence is meager and conflicting, and opinions differ. It is perhaps a little more likely that he was released, and entered on further missionary work, probably carrying out his original purpose of pushing on with the proclamation of his Gospel to the west, and establishing it in Spain; but of this period there is no narrative. If after two years Pauls imprisonment at Rome ended with his release, as the absence of well-founded charges against him would lead us to expect, he must have been later again apprehended, probably in connection with the persecution artfully turned against the Christians at the time of Neros fire in July of the year 64. It is probable that he was beheaded, to which privilege his Roman citizenship entitled him, and that he was ultimately buried on the Ostian Way at the spot where now stands the splendid basilica of St. Paul Outside the Walls.

The Design of Molecular Magnets

The Design of Molecular Magnets Ashlea Hughes 1. Polyoxometalates Polyoxometalates (POMs) are clusters consisting of linked metal oxide polyhedral. They are commonly anionic, although some cationic species have been reported.1 Due to this charge, counter ions are often associated with POMs. The metal ions which form the POMs often belong to group 5 or group 6 in the periodic table and possess a high oxidation state causing an electron configuration of either d0 or d1. The nuclearity of POMs differs widely from single monomeric species to high nuclearity (i.e. over 100 metal ions) species. The three major transition metals that form POMs are: vanadium, molybdenum and tungsten. 1.1 Structures The building blocks of polyoxometalates often correspond to tetrahedral, tetragonal pyramids, and octahedra, sharing corners and edges which results in a variety of caged, ribboned, wheel or basket like structures e.g. [P6Mo18O73]11-.2 It is this variety in potential structures of POMs that causes a number of complex molecular spin arrays to be available. Figure 1: Five Baker-Figgis isomers adapted from Zhou et al. 3 The keggin structure, named after J. J. Keggin who determined its structure, is a very common structure found in POMs.4 It consists of a central tetrahedrally coordinated atom, caged by 12 octahedrally coordinated atoms. Five rotational isomers, known as Baker-Figgis isomers, of the keggin structure exist, and are shown in Figure 1, as do defect structures known as lacunary structures.3 Due to the conformation of these structures they have high stability and so aid in the exchange coupling between other keggin molecules. The POMs comprising of the transition metal, tungsten, all favour this structure and larger tungsten POMs can be considered to be made up of keggin subunits. The Dawson structure and Anderson structure are similar structures that have also been reported many times within literature. The wheel structure is yet again another commonly found structure and is desired for POM formation. The cavity/cavities the wheel contains are accessible and allow the coordination of other clusters, and form chains in a step by step growth, forming very large POMs. 1.2 Traditional synthesis POM based clusters are traditionally made via a one-pot synthesis. The aggregation and condensation of the reagents is controlled via experimental variables.5 These variables can include: concentration, pH, temperature, ligand effects, counter ions and various other experimental variables. The synthesis usually begins with the acidification of the metal salt, sequentially followed by condensation of the molecules forming a variety of architectural structures. 1.3 Uses Polyoxometalates possess a wide variety of properties. Their diversity means that they are used for many applications. They are used as catalysts in a range of organic reactions. The acidity and solubility of POMs make them ideal candidates to use as homogeneous catalysts, as well as their redox abilities. They have many uses in biological systems, in particular the POM ferritin, which is the protein responsible for iron storage and is a cofactor in the photosynthesis process within plants. This property in particular has inspired research into many energy and photosensitive related devices using POMs. In addition there is also research being done into medicinal applications as potential uses in antiretroviral drugs for diseases such as AIDS. 6 Aside from all these applications, and many others, certain POMs also bear magnetic properties that I shall discuss herein.5 2. Magnetism Magnetic properties arise from the spin and orbital angular momentum of unpaired electrons. Paramagnetism is a property of compounds which contain unpaired electrons. These compounds have a relative permeability greater than one and consequently attract magnetic fields. When a field is applied the spins of electrons start to align parallel to each other. The magnetisation of paramagnetic materials is directly proportional to the magnetic field that is applied; this, however, does vary with temperature. This relationship between temperature and magnetization is described by Curies Law: Where M is the resulting magnetisation, B is the applied magnetic field, T is the temperature and C is the Curie constant which is specific for each individual material. Figure 2: Hysteresis Curve 7 Hysteresis is a property of paramagnetic materials. If a magnetic material is magnetised in regard to a direction and the material does not relax back to zero magnetisation then the material is exhibiting hysteresis. If an alternating field is applied a hysteresis loop is formed as shown in Figure 2. Bulk magnets exhibit hysteresis, as do some polyoxometalates.8 This provides many advances into information storage as exhibiting hysteresis means the material has magnetic bistability, meaning the material can present two stable phases and can change between the two with response to an external stimulus, a vital property for memory elements. 2.1 Magnetic POMs POMs commonly contain transition metal centres, some of which are paramagnetic with respect to their spin states. The paramagnetic transition metal centres therefore correspond to the d1 electron configuration mentioned above, e.g. polyoxovanadates (IV). When the paramagnetic metal ions are brought together they interact and can give rise to a wide variety of magnetic properties. The magnetic interaction between the ions is defined by the Heisenburg Hamiltonian. These POMs which possess magnetic properties are known as single molecule magnets. Polyoxovanadates are the most common magnetic POM. [VIV15As6O42(H2O)]6- is a relatively large oxovanadium (IV) POM whose magnetic properties have been widely investigated.7 2.2 Quantum or classical behaviour? POMs are relatively large, organically bridged, molecular magnets, and are thought to potentially be the bridge between the quantum properties of the smallest atoms and the classical properties possessed by larger magnets that we know in our day-to-day lives. Events in classical physics are either allowed or forbidden in contrast to the events in quantum physics which all have a various probability of occurring. It has been thought that the mesoscopic size of the POMs would cause the classical properties seen in bulk magnets to also be observed in these intermediate sized magnets. Some magnetic POMs are thought to behave quasi-classically as they can exhibit both quantum as well as classical magnetic properties.8 This 15 vanadium centred POM was however, found not to behave in a classical way. Though, it has been reported that the quantum/classical behaviour is not just based on the size of the magnet, but also the individual spins of the metal ions. If the individual ions within the POM have a small spin (S= 1/2) then quantum models approximate properties of the material the best, however when reaching relatively high spins similar results to the quantum models are shown by using classical models. This has been confirmed in smaller clusters which contain larger spins.7 It is interesting that smaller clusters with higher spins possess more classical magnetic properties, opposed to larger clusters which possess small spin ions. Electron paramagnetic resonance (EPR) is a technique used to study materials with unpaired electrons, i.e. paramagnets. Line widths present in EPR spectra can dictate whether a material is expressing quantum or classical behaviour. 9 2.3 Spin frustration Figure 3. Spin fustrastion within [VIV15As6O42(H2O)]6- 7 To achieve a large spin ground state is a difficult challenge for scientists. However, spin frustration effects can lead to isolated systems that contain this property. The layered structure of [VIV15As6O42(H2O)]6- comprising of three layers, with the central layer only having three interacting centres, then the spin cannot be resolved by Hund’s rule and is said to be frustrated, as shown in Figure 3. Much research has been done into the use of large POMs as magnets, however with current technology allowing the miniaturisation of most devices, the question posed is who can make the smallest POM in which both quantum and classical effects coexist? For this to be answered the synthesis of POMs needs to be carefully controlled and fine-tuned. 2.4 Mixed valence clusters The magnetic properties of mixed valence clusters are often more difficult to interpret due to their electrons which are delocalised over the structure as opposed to the simpler localised valence species, described above. The mixed valence cluster [Mn12O12(O2CCH3)16(H2O)4].2CH3COOH.4H2O, comprising of Mn4IV and Mn8III has been found to exhibit both quantum and classical properties. It has been established that this cluster behaves like a small bulk magnet when subjected to low temperatures. 2.5 Single molecule magnets Single molecule magnets (SMMs) are usually based on first row transition metals. They require a high spin ground state along with a negative uniaxial anisotropy. A relatively high blocking temperature (the temperature at which relaxation of magnetisation is slow) is also desirable.9 Flexibility in the structure of SMMs provides difficulties in the regulation of intermolecular exchange coupling, however, due to their rigid conformation, POMs have an environment which is ideal for magnetic structures. To produce SMMs the intermolecular magnetic interactions between molecules must be negligible. 2.6 POMs as ligands Although POMs themselves can have magnetic properties, due to their variety of shapes if they possess defects, as in the lacunary structure, and the cavities the wheel structure often has, they can also be used as multidentate ligands.10 They can bind to paramagnetic coordination clusters, causing encapsulation of small clusters of magnetic ions.11 By doing this the POM ligand effectively dilutes the smaller, encapsulated molecule and therefore reduces the dipolar interactions that are undesirable for SMMs. The magnetic molecule encapsulated could possess both antiferromagnetic and ferromagnetic properties; however, which property is expressed could potentially be determined by the POM surrounding it. The wheel structure, due to the nature of its shape also possesses a cavity, which could also be used to bind smaller clusters, increasing the distance between the magnetic molecules and in doing so reducing the interactions between them. 12 3. Designing POMs The design of molecular clusters with magnetic properties, or as ligands for small clusters, that possess magnetic properties is challenging. The traditional one-pot synthesis controlled by numerous variables does not give the desired purity of species or the fine tuning abilities required to design SMMs. The degree of functionality required for these systems relies upon directed assembly of the building blocks into disciplined architectures.13 3.1 Solvothermal and ionothermal synthesis Solvothermal synthesis reduces the limitations of the experimental variable of temperature used in the regular synthesis. Water and common organic solvents used in the regular synthesis limit the temperature the system can reach; however, autoclaves used in the solvothermal process reduce this limitation and create the opportunity for higher temperatures and pressures of the reaction mixture. Reproducibility of these reactions is very difficult as it requires tight control of experimental conditions. Ionothermal synthesis adapts this solvothermal synthesis by using an ionic liquid as a solvent. These ionic liquids influence the assembly of the POMs by functioning as templates and can potentially create selective architectures.14 3.2 Linking clusters Lacunary structures have been used as precursor molecules with other metal ions as linkers to produce high nuclearity POMs.11,15 This is often known as the ‘building block strategy’.{16} It opens up opportunities to expand the POM size beyond what has currently been synthesised. However, difficulties have been found due to the architecture of the potential building blocks rearranging and reorganizing due to not being stable enough in solution. Due to the stability of tungsten POMs this methodology is widely used within tungsten chemistry; however, these limitations cause problems for other complexes such as molybdenum. Stabilising the initial building blocks is currently a task being researched widely by several research groups.11,16 3.3 Counter ion effect As previously mentioned, POMs are charged species, generally anionic, and so must possess a counter ion. Anionic POMs possess cationic counter ions and vice versa. The properties of the counter ion i.e. size, charge etc, can affect the reactivity of the POM. The larger the counter ions, the more stable the POM is against aggregation. Amines are a common example of bulky counter ions which provide this stability. Organic amines have also been found to be capable of directing the self-assembly of small building blocks, enabling the creation of the desired structure.17 3.4 Top down A novel â€Å"top down† synthesis has been reported.18 Opposed to all previously mention syntheses this is a truly unique and novel idea. It suggests the idea of a pH controlled decomposition of a very large POM into smaller fragments. The large POM; [P4W52O178]24- , has confirmed this approach to be successful with the controlled fragmentation of [P3W39O134]19-, the scheme is shown in Figure 4.5 Not only could this technique potentially enable the formation of new architectures, but it could also help to identify the building blocks that made the POM in the first place, revealing new insights into the mechanism of formation. 4. Conclusion Polyoxometalates are a very versatile class of compounds. Their potential has been subdued in the past due to a lack of understanding and the traditional one-pot synthesis. With the discovery of the importance of POMs in their various applications, and in particular as molecular magnets, there have been many developments within the past decade with regard to their careful and controlled synthesis. However, the mechanism of formation of POMs is still not fully understood. The controlled design of the structure and function of POMs is still being investigated and there is little doubt it will lead to the engineered functionality required for many capabilities POMs are already showing to have. The debate between quantum and classical mechanics has been going on for centuries. Quantum properties describe those with discrete levels, whereas classical properties have a continuous scale. The idea that POMs can be used as a â€Å"stepping stone† between the quantum and classical magnetic behaviour has started to unite both the theories and has started collaborative research between both physicists and chemists. This breakthrough enables the development and use of POMs in quantum computing and miniaturisation of devices, paving the way for new and exciting technologies. 5. Reference List G. Johansson, Acta Chem. Scand., 1960, 14, 771-773. W. G. Klemperer, T. A. Marquart, and O. M. Yaghi, Angew. Chem. Int. Ed., 1992, 31, 49-51. B. Zhou, B. L. Sherriff, F. Taulelle, and G. Wu, Can. Mineral., 2003, 41, 891-903. J. F. Keggin, Proc. R. Soc. London, Ser. A, 1934, 144, 75-100. H. N. Miras, J. Yan, D. L. Long, and L. Cronin, Chem. Soc. Rev., 2012, 41, 7403-7430. W. Rozenbaum, D. Dormont, B. Spire, E. Vilmer, M. Gentilini, C. Griscelli, L. Montagnier, F. Barre-Sinoussi, and J. C. Chermann, Lancet, 1985, 1, 450-451. M. T. Pope, A. Muller, and Editors., Polyoxometalates: From Platonic Solids to Anti-Retroviral Activity. Kluwer, 1994, 411. D. Gatteschi, A. Caneschi, L. Pardi, and R. Sessoli, Science, 1994, 265, 1054-1058. E. C. Yang, C. Kirman, J. Lawrence, L. N. Zakharov, A. L. Rheingold, S. Hill, and D. N. Hendrickson, Inorg. Chem., 2005, 44, 3827-3836. J. Liu, J. Guo, B. Zhao, G. Xu, and M. Li, Transition Met. Chem., 1993, 18, 205-208. H. Abbas, A. L. Pickering, D. L. Long, P. Kogerler, and L. Cronin, Chem. Eur. J., 2005, 11, 1071-1078. J. Lehmann, A. Gaita-Arino, E. Coronado, and D. Loss, Nat. Nanotechnol., 2007, 2, 312-317. A. Muller, F. Peters, M. T. Pope, and D. Gatteschi, Chem. Rev., 1998, 98, 239-271. A. S. Pakhomova and S. V. Krivovichev, Inorg. Chem. Commun., 2010, 13, 1463-1465. D. L. Long, H. Abbas, P. Kogerler, and L. Cronin, J. Am. Chem. Soc., 2004, 126, 13880-13881. J. M. Cameron, J. Gao, L. Vilà ¡-Nadal, D. L. Long, and L. Cronin, Chem. Commun., 2014, 50, 2155-2157. Y. Jun, L. De-Liang, N. M. Haralampos, and L. Cronin, Inorg. Chem., 2010, 49, 1819-1825. C. P. Pradeep, D. L. Long, C. Streb, and L. Cronin, J. Am. Chem. Soc., 2008, 130, 14946-14947.

Death and the Regeneration of Life :: essays research papers

Death and the Regeneration of Life Death and the Regeneration of Life written by Maurice Bloch and Jonathan Parry focuses on the significance of symbols of fertility and rebirth in funeral rituals. Their book includes many theories that anthropologist have studied with the idea of life and death. The idea of death and the regeneration of life changes with each culture and tradition. Everyone has his or her own opinion of how it shall work. With the help of many contributors to the book, one is able to read the different types of ways some cultures value their own rituals. The notions of fertility and sexuality often have a considerable prominence in funeral practices. These practices have excited the attention of anthropologists for almost one hundred years. It all began with Swiss anthropologist Bachofen in 1859. Bachofen was one of the first anthropologists to focus any attention on mortuary symbolism. In 1859, he published his first book Versuch uber Grabsymbolik der Alten, meaning "An essay on ancient mortuary symbolism" (1). He focused most of his study with the Greek and Roman symbolism, particularly as manifested in the Dionysian and Orphic mystery cults. He started by studying the significance of eggs as symbols of fertility and femininity in Roman tombs and in funerary games. Each of the eggs was painted half-black and half-white, representing the passage of night and day and the re-birth of life after death (1). After Bachofen's study he believed that, "The funeral rite glorifies nature as a whole, with its twofold life and de ath giving principle†¦That is why the symbols of life are so frequent in the tomb." (1). After Bachofen's studies, many other writers and anthropologists began to study his themes and other themes related to the topic. For example, J. Frazer took Bachofen's ideas and looked more at the materials of ancient mystery cults. His question was, "How could killing be a rite of fertility and renewal, and in particular how does the killing of a divine king help regenerate the fertility of the community?" With questions similar to Frazer's, other anthropologists have questioned themselves all the time. Many could not understand the theme of life and death. For many years, anthropologists would take works from others and try to combine them to make them more understandable. With all the different essays written throughout of the years, one is now able to compare the differences between death related practices in different societies.

Do you believe that Macbeth is a complete villain Essay

Macbeth is a play, which was written by William Shakespeare, and first published in 1623 (during the reign of King James I of England). Macbeth was a hero and also a loyal subject and friend of the King, Duncan. He gave no quarter on the battlefield, due to his brutal courage, e.g. Macbeth â€Å"unseamed† a Norwegian â€Å"from the nave to the chaps† and â€Å"fixed his head† onto the Scottish battlements, during the battle at the beginning of the play. This proved his patriotism for his country, and his respect for the King. By fighting for his country, Scotland, he achieved in return the respect that he deserved from the King. Macbeth was plagued with conflicting qualities; for example, one was the humane and courteous way he treated his wife, i.e. Macbeth referred to his wife (in his letter to her – in Act 1, Scene 5) as â€Å"my dearest partner of greatness†. Also in this scene, he addressed her as â€Å"My dearest love†. On the other hand, this did not prevent him from acting in the opposite way in battle as a cruel warrior. Once the witches had prophesised that Macbeth would be king â€Å"hereafter† (Act 1, Scene 3), Macbeth seemed to have been drawn in by this advance information i.e. he started, and seemed â€Å"to fear†. This reaction indicates that he was a very gullible being, who tended to believe what was said. Then again, if one were informed that one was to be king, then one might believe it, as it is a desirable privilege. This represents honest ambition, at this stage, without seeming to involve any nefarious actions on Macbeth’s part. Also, the mental images that would come into one’s mind could heighten one’s level of gullibility and boost one’s self-esteem. This scene also tells us, as readers, that Banquo, on the other hand, is not so easily convinced, and to us, this demonstrates a stronger character. Banquo obviously doubted the witches’ predictions, as he questioned Macbeth’s response by asking, â€Å"why do you start, and seem t o fear†. Another important part of the story, which points out a particular frailty of Macbeth’s, occurs later on in Act 1, Scene 3, when Macbeth lied to Banquo. He pretended to Banquo that his â€Å"dull brain was wrought† to divert Banquo’s thoughts about him, by being devious – as one might expect from a villain – so that Banquo would no longer believe that Macbeth trusted the witches’ predictions. Even after finding that the first prediction of the witches was true, Banquo warned him, basically, that even if the witches told him some little truth, later they would deceive him. Another example of Macbeth’s deceit against Banquo comes in Act 2, Scene 1, when Macbeth denied that any thoughts of the witches were in his mind: â€Å"I think not of them†¦Ã¢â‚¬  In the next scene (Act 1, Scene 4), irony and duplicity emerge. This happens because Shakespeare emphasised Duncan’s respect for Macbeth, with Duncan saying such things as â€Å"worthiest† whilst addressing Macbeth. However, as Macbeth later on in the story kills Duncan, this belies his true political intention of power seeking, and perhaps not solely of his own volition, but driven by his wife’s ambitious self-interest. Macbeth does not seem to be a villain, but rather a considerate man who actually has redeeming qualities. When he arrived home a few days after the battle, he advised his wife, Lady Macbeth, of the King’s arrangements to sleep at their castle that night. Shakespeare revealed her to be a ruthless schemer, who cared about nobody when it came to power. This is proved when she decided that they had to kill Duncan, to fulfil the witches’ prophecies. Later on (in Act 1, Scene 7), Macbeth is seen in the soliloquy, expressing his doubts to the reader. As readers, we see his good side when he’s explaining that he’s not a vagabond, by expressing his hesitancy to kill Duncan. One of his comments is, â€Å"First, I am his kinsman and his subject†¦then, as his host†¦Ã¢â‚¬  What Macbeth is actually saying here is that he is a trusted member of Duncan’s kin and army, and also that Duncan is a guest protected by the law of hospitality. This would make t he murder even more unholy, as it’s a form of criminal intent against the unsuspecting king prior to the deed. So here Macbeth is seen actively contemplating murder, on the one hand, while on the other, his conscience tries to inhibit the act. Herein afterwards in this scene, Lady Macbeth uses her persuasive and guileful tactics on Macbeth to change his mind, and agree to go ahead with the murder. Her methods are simple and psychological, since they criticise Macbeth’s manhood. She manages to ridicule his conscience under her scornful attack by using phrases such as â€Å"Was the hope drunk?† and â€Å"Art thou afeard†¦Ã¢â‚¬  Thus, by so doing, she labels him a coward, and coerces him into changing his mind under her pursuing peer pressure and her curses. She then makes things even worse, by threatening to commit the act herself! Now this, to Macbeth – a man – really taunts him into an agreement against his better judgement. In such a fashion, women succeed. After Macbeth murdered Duncan, he went downstairs and started talking to Lady Macbeth. He told her how he regretted his evil deed. He was a man of action, but was confused when he lost his sense of right and wrong. He carried on with the murder, but displayed guilt, remorse and fearful superstition afterwards. An example of his guilt came after he killed Duncan (in Act 2, Scene 2), whilst he was informing Lady Macbeth of his doings and what he heard from Malcolm and Donalbain’s room, next door. He told her what they said during their sleep. His guilt was then admitted: â€Å"But wherefore could not I pronounce ‘Amen’? I had most need of blessing, and ‘Amen’ stuck in my throat.† Evidence that he was full of remorse, came right at the end of Act 2, Scene 2, â€Å"Wake Duncan with thy knocking: I would thou couldst!† This sentence clearly indicated his regretful state of mind, and the quote supports the fact that Macbeth did have some redeeming qualities of conscience. He even has a trace of fearful superstition in his head, as he † heard a voice cry, ‘Sleep no more! Macbeth does murder sleep,’ – the innocent sleep.† These mental images inside his own mind blatantly reflect that he is aware and stricken by them. Therefore, he is still able to discern between good and evil even after the foul deed has been accomplished. When Macbeth kills the two servant guards â€Å"in anger†, he is seen to extend his evil deed and perhaps this can be considered as the point where he has become the â€Å"complete villain†. In spite of a nagging conscience in killing Duncan, he had to continue his evil ways to silence the two innocent guards: â€Å"O, yet I do repent me of my fury, that I did kill them.† Here is a further example of his commitment to evil in spite of conscience and so, his tendency towards malfeasance does not abate. In addition to this unfolding character change, he also deceives all others, including Duncan’s two sons. He deceitfully assumes the role of the angry Thane, driven to lash out at the two guards, who, on the face of it, had killed the king. Once more, he shows duplicity in ‘confessing’ another lie, â€Å"Who can be wise, amazed, temperate and furious, loyal and neutral, in a moment? No man: the expedition of my violent love outran the pauser reason.† So, his conscience is now being overtaken by his evil actions and reflects his weakness in becoming a pawn by acting out the will of his accomplice, Lady Macbeth, and exposes a diminishing personal integrity to the reader. This change in Macbeth develops and is reflected in his fore-planning soliloquy in Act 3, Scene 1, while awaiting the two murderers to enter. He exposes his own discontent, even after becoming King. Fearing Banquo and his son’s succession, any refraining influence of conscience is now deliberately put aside, â€Å"To be thus is nothing†¦our fears in Banquo stick deep†¦to make them kings, the seed of Banquo kings! Rather than so, come, fate, into the list, and champion me to the utterance!† By the end of this scene, Macbeth’s complete change of character is painfully evident, showing his complete absence of concern. At this stage, gone are any troubled thoughts so evident when either considering or enacting Duncan’s demise. Instead, an evil commitment is observed in his cruel remark as Act 3, Scene 1 closes: â€Å"It is concluded: Banquo, thy soul’s flight, if it find heaven, must find it out tonight.† Macbeth’s mind, irrespective of conscience, is now refocused on action – to rid himself of his last nagging fear of Banquo’s lineage superseding his own. It can be argued that from this point, Macbeth has indeed ‘crossed the Rubicon’. He was totally committed to whatever evil deeds the future might hold. He demonstrates this change of mind when replying to his wife’s exhortation in Act 3, Scene 2, â€Å"what’s done is done.† Also, his attitude and mental state is highlighted as he says: â€Å"But let the frame of things disjoint, both the worlds suffer, ere we will eat our meal in fear, and sleep in the affliction of these terrible dreams that shake us nightly.† Again, at the end of this scene, when Macbeth has planned Banquo’s murder, he keeps his wife in the dark about this: â€Å"So, pr’ythee, go with me.† During the banquet, in Act 3, Scene 4, Macbeth is advised of Banquo’s death and Fleance’s escape. This unsettles Macbeth. He feels trapped, â€Å"but now I am cabined, cribbed, confined, bound in to saucy doubts and fears.† Yet he successfully puts on a face for his guests, until Banquo’s ghost appears. Consternation rules and suspicion reigns. Macbeth’s superstitious fear and guilt return, yet his courage does not fail him when the apparition appears: â€Å"Thou canst not say I did it. Never shake thy gory locks at me.† Also When Lady Macbeth asked him, â€Å"Are you a man?†, Macbeth replies, â€Å"Ay, and a bold one, that dare look on that which might appal the devil.† The appearance of Banquo’s ghost sitting in Macbeth’s place signifies that Banquo’s descendants would replace Macbeth’s. Macbeth decides his delusions are a beginner’s fear and lack of experience: â€Å"My strange and self-abu se is the initiate fear, that wants hard use: we are yet but young in deed.† In doing so, he ignores the horrific effect of his outrageous crimes in his country, and reveals the depth of his treason and treachery. It comes as no surprise to discover that Macbeth has a covert intelligence network, â€Å"There’s not a one of them, but in his house I keep a servant fee’d.† So Macbeth’s deviousness and villainous activity persists to support his grip on power over Scotland. Therefore, Macduff, in joining Duncan’s son Malcolm in England, realises only force of arms will recover the situation, since: â€Å"Each new morn, new widows howl, new orphans cry, new sorrows strike heaven on the face, that it resounds as if it felt with Scotland, and yelled out like syllable of dolour.† When Macbeth went to consult the Witches after the Coronation feast, it was because he again followed his own evil self-interest: â€Å"More shall they speak; for now I am bent to know, by the worst means, the worst. For mine own good all causes shall give way†¦Ã¢â‚¬  This pursuit of self is matched by their own evil intention, to ‘Set him up’; â€Å"As, by the strength of their illusion, shall draw him on to his confusion. He shall spurn fate†¦and you all know, security is mortals’ chiefest enemy.† Upon meeting the witches again, Macbeth’s chagrined reaction to the apparitions of the eight Kings – with Banquo’s ghost following – is to curse the event and experience a resurrected fear; † Let this pernicious hour stand aye accursed in the calendar!†, and â€Å"†¦damned all those that trust them!† After this, Macbeth decides to act independently by matching thought to action, and eliminating Macduff’s lands and family. â€Å"This deed I’ll do before this purpose cool†. By doing so, Macbeth has now sunk to his lowest ebb in cowardly treachery against innocent victims. His motive is to punish Macduff for defying him, and lure him back to Scotland as a result of Macduff’s anger. There, Macduff would clearly be in his grasp. Macbeth would then be able to kill him. However, if one compares Macbeth’s despicable characteristics as a king only one quality emerges where it can be safely said he is comparable. This is his courage. In spite of his villainy, his physical courage in facing unpalatable situations of all kinds is never in question. Alas, who would connect him with the qualities that Malcolm (in Act 4, Scene 3) enumerates? – â€Å"†¦justice, verity, temperance, stableness, Bounty, Perseverance, mercy, lowliness, devotion, patience, courage, fortitude†¦Ã¢â‚¬  Macbeth came to realise his own corrupt ways when he faces Macduff on the battlefield, â€Å"Of all men else have I avoided thee: But get thee back, my soul is too much charged with blood of thine already.† Macbeth reacts with Lady Macbeth’s death Stoically but without any true compassion. â€Å"She should have died hereafter†¦Ã¢â‚¬  Towards the end of the play, Macbeth has come to accept his defeat, yet on a personal level he still superstitiously clings to the three hags words, that no man born of woman can harm him, â€Å"I bear a charmed life.† Even after Macduff quotes the details of his caesarean birth, Macbeth is still courageously defiant: † I will not yield†¦and damned be him that first cries ‘Hold, enough’.† Macduff calls to Macbeth, â€Å"yield ye, coward,† and â€Å"We’ll have thee, as our rarer monsters are, painted upon a pole, and underwrit, ‘Here may you see the tyrant’.† Here even Macduff labels Macbeth as a complete and utter ‘tyrant’! In the end, Macbeth’s only virtuous quality proved to be his courage and it was this undaunted approach to all danger in life, which somehow endeared him in death, in spite of his evil ways, as a black hero. However, his gradual change, after showing this virtue at the start of the play, does point to the truth of the adage, â€Å"power tends to corrupt and absolute power tends to corrupt absolutely†. How many of us can discern the shadow of Macbeth in our own lives? Thomas Way 10:C – Macbeth – English GCSE Coursework

Like Used in Idioms and Expressions

'Like' Used in Idioms and Expressions The following English idioms and expressions use the word like. Each idiom or expression has a definition and two example sentences to help ​your  understanding of these common idiomatic expressions with like. Eat like a horse Definition: usually eat a lot of food Tom eats like a horse! Make sure to grill three hamburgers for him.He doesnt usually eat like a horse. Eat like a bird Definition: usually eat very little food She eats like a bird, so dont make too much for dinner.He weighs 250 pounds even though he eats like a bird. Feel like a million Definition: feel very good and happy Im feeling like a million today. I just got a new job!After his promotion, he felt like a million. Fit like a glove Definition: clothes or apparel that fit perfectly My new shoes fit like a glove.Her jeans fit like a glove after she went on a diet. Go like clockwork Definition: to happen very smoothly, without problems The presentation went like clockwork.Her plans went like clockwork and she was able to join the company. Know someone or something like the back of ones hand Definition: know in every detail, understand completely She knows me like the back of her hand.I know this project like the back of my hand. Like a bat out of hell Definition: very fast, quickly He left the room like a bat out of hell.They drove off like a bat out of hell. Like a bump on a log Definition: not moving Dont sit there like a bump on a log!She sits around all day like a bump on a log. Like a fish out of water Definition: completely out of place, not belonging at all He looks like a fish out of water on the football field.The boss felt like a fish out of water in San Francisco. Like a sitting duck Definition: be very exposed to something He felt like a sitting duck and moved to cover his position.Your investments have left you like a sitting duck in this market. Out like a light Definition: fall asleep quickly He went out like a light.I hit the pillow and was out like a light. Read someone like a book Definition: understand the other persons motivation for doing something She can read me like a book.I know you dont mean that. I can read you like a book. Sell like hotcakes Definition: sell very well, very quickly The book sold like hotcakes.The iPhone initially sold like hotcakes. Sleep like a log Definition: sleep very deeply I was tired and slept like a log.She went home and slept like a log. Spread like wildfire Definition: an idea that gets known very quickly His solution to the problem spread like wildfire.Her opinions spread like wildfire. Watch someone like a hawk Definition: keep a very close eye on someone, watch very carefully Dont make any mistakes because Im watching you like a hawk.She watches her son like a hawk whenever he goes outside to play.

Organic Chemist Job Profile

Organic Chemist Job Profile This is an organic chemist job profile. Learn about what organic chemists do, where organic chemists work, what type of person enjoys organic chemistry  and what it takes to become an organic chemist. What Does an Organic Chemist Do? Organic chemists study molecules that contain carbon. They may characterize, synthesize or find applications for organic molecules. They perform calculations and chemical reactions to achieve their goals. Organic chemists typically work with advanced, computer-driven equipment as well as traditional chemistry lab equipment and chemicals. Where Organic Chemists Work Organic chemists put in a lot of time in the lab, but they also spend time reading scientific literature and writing about their work. Some organic chemists work on computers with modeling and simulation software. Organic chemists interact with colleagues and attend meetings. Some organic chemists have teaching and management responsibilities. An organic chemists work environment tends to be clean, well-lighted, safe and comfortable. Expect time at the lab bench and at a desk. Who Wants to Be an Organic Chemist? Organic chemists are detail-oriented problem solvers. If you want to be an organic chemist, you can expect to work in a team and to need to communicate complex chemistry to people in other areas. Its important to have good oral and written communication skills. Organic chemists often lead teams or organize research strategies, so leadership skills and independence are helpful, too. Organic Chemist Job Outlook Presently organic chemists face a strong job outlook. Most organic chemist positions are in industry. Organic chemists are in demand by companies that produce pharmaceuticals, consumer products, and many other goods. There are teaching opportunities for Ph.D. organic chemists at some colleges and universities, but these tend to be highly competitive. A smaller numbers of teaching and research opportunities exist for organic chemists with masters degrees at some two and four-year colleges.